Funding needs vary widely across Financial Institutions (FIs), as they all have different balance sheet scenarios requiring a unique response. Yet, many take a passive approach to pricing and marketing of deposit funds, primarily responding to competitor offers and rates.

The array of products offered, regional and community demographics, and even the unique demographics of the individual Credit Union or Bank’s customer/member base all contribute to variability across industry balance sheets.

This webinar focuses on the rationale for practitioners to focus on:
– understanding, at every point in time, the funding needs of their institution vs. simply taking guidance from competitors’ actions
– differentiating tactical initiatives from the strategic approach to their deposit management practices