The Deposit Champions - About Us

Our Story

We bring our deep banking expertise into a straightforward solution to help bankers answer:

• Who are their New Customers
• Which existing customers are adding fresh funds
• What is the Maturity Reinvestment profile
• What are the customer preferences changes evidenced by the product switches activity

Our Active Deposit Management solution is designed to:

• Decrease the cost of funds and increase your profitability
• Leverage smart pricing
• Deepen your relationship with profitable members/customers

As finance or marketing leaders focused on growth, we are dedicated and passionate about helping you do what you want to do more easily, faster, and more effectively.

We’re The “Deposit Champions.” Deposits are fundamental to the strength of your relationship with your customers/members and fuel your ability to grow profitably. Follow Flowtracker Analytics on LinkedIn.

Our Value

We reconstruct financial flows from static balances. Our customer-level datasets enable bankers to replace guesses with facts, a practice we call Active Deposit Management (ADM). Until now, dynamic behavioral signals have been invisble to financial institutions, limiting the effectiveness of predictive models forecasting:

• next-best-product, 
• pricing optimization, and 
• attrition   

Our platform provides unique data to power Machine Learning initiatives and potential API deployments. Furthermore, our insights are Actionable, Accessible, and Affordable.