Credit Unions and Community Banks need a Deposit Strategy.
Every Credit Union, Community Bank and even the “big banks” need a Deposit Strategy to drive deposit growth in today’s competitive environment. But how do you build one without spending tens of thousands on consultants? Our answer is simple: use a strategy development methodology (framework) to build your deposit strategy and adapt the template to meet your needs.
Flowtracker Analytics has developed a Deposit Strategy Framework (DSF) that can be customized by your Deposits management team. You can leverage it to document strategic goals, key findings, significant initiatives and the resources required to deliver on them. We put our deep experience in Financial Services strategy and roadmap development to work for you in this free template.
Deposit Strategy Framework
The framework is divided into subjects that guide development of both strategic and tactical plans:
Deposit Strategy Current & Future State
Assessing current, near term target and future state capabilities and constraints that influence the capacity to attract, retain and maintain deposits: Brand Positioning, Competition landscape, ALM & Liquidity Strategy, Product analysis (including Service practices), Price, People, Placement (distribution channels) and Technology.
Deposit Strategy Strategic Capability Gaps
Identifying the gaps between Current State, Target State and Future State capability scenarios. Defining initiatives – what needs to be done to create or enhance capabilities to remedy the shortcomings – and the dependencies among them.
Deposit Strategy Strategic Growth Initiatives
Defining the business value case for Initiatives to enable prioritization based on benefit realization, cost, risk, resource availability constraints and the ability of the organization to implement change (e.g. culture, training impacts). Each Initiative is summarized using a one-page template to standardize the analysis and review of the cost-benefit-risk and dependency analysis.
Deposit Strategy Implementation Roadmap
Defining the Roadmap to the Target State. The roadmap is phased for implementation, identifying initiatives that are: Quick Wins that can be immediately actioned, Planned Initiatives that will be executed within the planning horizon and Future Initiatives are those which be undertaken beyond the planning horizon time frame.