DEPOSIT EDGE
Use DEPOSIT EDGE to Uncover Insights
Swiftly and Accurately from your Deposit Portfolio
ACTIONABLE . ACCESSIBLE . AFFORDABLE DEPOSIT INSIGHTS
Fact-based decision support to drive growth and success
Explore how DEPOSIT EDGE can help your team
Key Features
Let us discuss why DEPOSIT EDGE key features are relevant to you
DEPOSIT EDGE is the perfect solution for decision-makers and analytics professionals
EXECUTIVE DASHBOARD
Executives can quickly monitor and discover insights into deposit portfolio performance to better direct strategy and growth for the organization.
PORTFOLIO CHANGE ANALYSIS
Explain and easily communicate the dynamics of the Non-Maturing Demand Deposit and the Certificate of Deposit Portfolios through visualizations to support meaningful discussions and decision-making.
ANALYTICS WORKBENCH
Deep dive analysis of depositor behavior to the account level enables discovery and ad-hoc analysis of deposits by size tier, types of money flows, depositor age, relationship tenor and more,
Simplify and improve your deposit management
Implementing Advanced Deposit Analytics
Buy DEPOSIT EDGE versus Build
Sample Use Cases
Prospecting For Growth & Retention
Demo
Client Situation & Successful Outcomes
Solution
Demo
Client Situation & Successful Outcomes
Prospecting for Growth & Retention
Situation
- US Credit Union with 130,000 Members, 17 Branches, $1.5 Bn assets
- During “war for deposits” – pre-COVID (2017-18)
- The CMO knows depositor behavior is aligned to people’s individual financial life cycles. She needs to anticipate customer needs and know who these people are to accelerate growth.
Problems
- Predictive models aiming at next best product/offer score propensity to open new accounts instead of balance growth and retention opportunities
- 80% of new money deposit growth comes from existing accounts that are not targeted
Successful Outcomes
- > $200 kpa in incremental revenue
- > $100 MM incremental growth annually
Solution
Prospecting for Growth & Retention
Know how and when Members move money
- Identify new and lost money flows by product by branch by month by member
- Build target lists for balance growth
- FlowTracker’s Growth Management tools segment Member money flow behaviors then matches their demographic profiles to “look-alike” Members that become campaign targets.
Manage campaigns to drive growth
- Load the pre-selected targets into Campaign Management tool to reach best prospects.
Measure actual results, test and learn.
Retain Money at Risk
Demo
Client Situation & Successful Outcomes
Solution
Demo
Client Situation & Successful Outcomes
Retain Money at Risk
Situation
- US Credit Union with 140,000 members, 40 branches, $7 Bn assets
- Before and during COVID deposits “flood” of 2019-21
- CFO concerned high attrition rates in CDs was forcing aggressive pricing to secure core deposit funding
Problems
- High levels of CD attrition – up to 50% at maturity indicate Member needs not being met
- Negative impact on funding stability and liquidity requirements
Successful Outcomes
- > $300 kpa in deposit spread (FTP)
- 15% reduction in lost Money at Risk balances
- 80% retention rate on CD maturities
Solution
Retain Money at Risk
Understand the 3 causes behind MAR behavior
- A large expense
- Investment outlook uncertainty
- Need for greater return
Identify Members with Money-at-Risk behavior
- Lists of Members who recently moved money from CDs to shares inside the CU
Pro-actively engage Members to meet their needs
- Liquidity need – offer LOC, Loan
- Uncertainty – offer financial advice
- Rate Shopping – offer targeted rate