Dave McNab, President of the Board, is pleased to announce the appointment of Boris Masip to the position of CEO at FlowTracker Analytics, effective April 1, 2024. Prior to being appointed Chief Executive Officer, Boris lead the Marketing function as CMO of FlowTracker Analytics.
A co-founder of the company, Mr. Masip gained extensive experience in the Financial Services industry, working for major institutions around the world and as a Senior Managing Consultant focused on Change Management at IBM Global Business Services. In his previous role as CMO, Boris managed communications, PR and brand development at FlowTracker Analytics working extensively with Credit Unions, Banks and their Industry Organizations throughout North America.
“Boris brings a fresh outlook to FlowTracker Analytics’ leadership, with an increased focus on ecosystem development and expansion of market share”, says McNab. “I am also delighted to focus on my new role as DEPOSIT EDGE SME, helping our clients discover and exploit business value from our industry leading DEPOSIT EDGE analytics solution“, he continues.
FlowTracker Analytics Inc. provides analytics as a service to Credit Unions and Banks, helping them understand the dynamics of depositor behavior by revealing the changes in money flows that result from decisions consumers and business make to meet their changing needs. The DEPOSIT EDGE solution uses patented technology to derive new information essential to successfully implementing active deposit management strategies affecting pricing, promotion and product design.