Deposit Analysis Blog for Credit Unions and Banks

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To capitalize on the higher interest rates with Active Deposit Management, you must start by understanding the dynamics of your deposit portfolio. That is understanding your members/customers better.

Capitalize on higher interest rates with Active Deposit Management

To capitalize on the higher interest rates with Active Deposit Management (ADM), you must start by understanding the dynamics of your deposit portfolio. That is understanding, for example, when customers start to migrate to a given product and whether the migration can be pinpointed to specific demographics, tenor groups, or geographical areas. You must do that proactively to retain and grow the hard-won relationships in your credit union/bank. The ADM Framework aims to help you continue doing what you do better. In straightforward, efficient, and effective ways.

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